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Wednesday, July 29 • 15:16 - 16:45
! "Tweeting Live Shows: A Content Analysis of Live-Tweets from Three Entertainment Programs"

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Authors: Qihao Ji and Danyang Zhao

In this paper, we collected over 200 thousands live tweets sent during three live entertainment programs and content analyzed 4,400 of them. Our goal was to see whether (and if so, how) live-tweets vary across three mainstream entertainment television programs in terms of the tweets’ content. Results suggested that live-tweets, in general, reflect the natures of the program in many ways. Limitation and future studies were discussed.

avatar for Qihao Ji

Qihao Ji

Florida State University

Wednesday July 29, 2015 15:16 - 16:45 EDT
(8th Floor) TRS 2-166 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

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