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Tuesday, July 28 • 10:31 - 12:00
"Follow-up communication 2.0. The role of social media in interpersonal conversations among young adults"

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Authors: Veronika Karnowski and Anna Sophie Kümpel

The purpose of this study is to investigate the role of topics encountered in social media in young adults’ interpersonal conversations. Hence, we pose the following research questions: (1) Do young adults talk about topics they have encountered in social media? (2) What is the content of these conversations? (3) Do sociodemographic variables, personality traits and perceived usage and gratifications of social media moderate frequency and content of these conversations?

Speakers
avatar for Veronika Karnowski

Veronika Karnowski

Ludwig-Maximilians-U Munich
avatar for Anna Sophie Kümpel

Anna Sophie Kümpel

PhD Student, Ludwig-Maximilians-University Munich, Germany


Tuesday July 28, 2015 10:31 - 12:00
(7th Floor) Room TRS1-129 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

Attendees (11)