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Wednesday, July 29 • 15:16 - 16:45
"Operationalizing Current Events in the Age of Social Media: An Exploratory Study on 18-24 Year-Olds’ Consumption of Current Events on Social Media"

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Author: Jack Karlis


Social media is a dominant news source among the college-age demographic (18-24). Inherent in news consumption on social media is current events, that is, news that has individual relevance, societal relevance and is time constrained. This study adds to the existing body of current events literature by providing an operational definition of current events and its resulting consumption patterns. This study is the first of its kind, examining 18-24 year-olds’ use current events on social media. Through a pen-and-paper survey, data was collected to examine the different dimensions of news to the demographic. Using a survey of 896 college students using current events on social media, Twenty-two different dimensions of current events were found (sports, entertainment, local, pop culture, political, campus, weather, celebrity, national, lifestyle, crime, hometown, other, health, education, international, business, culture and the arts, science and technology, consumer, religious and legal). This study also found that a current event is only relevant to the news consumer until he or she stops seeing it or hearing about it. 

Speakers

Wednesday July 29, 2015 15:16 - 16:45
(7th Floor) Room TRS1-129 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

Attendees (8)