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Wednesday, July 29 • 13:31 - 15:00
! "Social Set Analysis: Four Demonstrative Case Studies"

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Authors: Ravi VatrapuRaghava Rao Mukkamala, Abid Hussain, Niels Buus Lassen, René Madsen and Benjamin Flesch

This paper argues that for big social data analytics of facebook or twitter data, the basic premise of social network analysis that social reality is constituted by dyadic relations and that social interactions are determined by structural properties of networks is neither necessary nor sufficient. However, there exist no other holistic computational social science approach beyond the relational sociology and graph theory of social network analysis. To address this limitation, this paper presents an alternative holistic approach to big social data analytics called social set analysis. Based on the sociology of associations and the mathematics of classical, fuzzy and rough set theories, this paper proposes a research program to design, develop and evaluate social set analytics in terms of fundamentally novel formal models, predictive methods and visual analytics tools for big social data. Four demonstrative case studies employing social set analysis covering the range of descriptive, predictive, visual and prescriptive analytics are presented and briefly discussed.

Speakers
AH

Abid Hussain

Copenhagen Business School
RR

Raghava Rao Mukkamala

IT University of Copenhagen
avatar for Ravi Vatrapu

Ravi Vatrapu

Professor, Copenhagen Business School


Wednesday July 29, 2015 13:31 - 15:00
(8th Floor) TRS 2-166 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

Attendees (12)