Authors: Ying Ha Yiu, Ho Yin Ng and
Xiao HuThis paper attempts to explore the interactions among mandarin music fan communities by investigating how fans interact with their idol accounts and what they discuss on different social media platforms in Chinese social media platforms, Sina Weibo and Baidu Tieba. The research will be discussed in connection with three representable and popular singers chosen from three main regions in Mandarin music industry: Feng Wang (China mainland), Eason Chan (Hong Kong) and Jay Chou (Taiwan). Significant distinctions can be hence observed across singers and communities in the two social media platforms. The findings can improve our understanding on the behaviours of Mandarin music fans on the most popular social media platforms in China.