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Tuesday, July 28 • 14:46 - 16:15
"Music fan communities on Sina Weibo and Baidu Tieba: a case study of Chinese singers"

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Authors: Ying Ha Yiu, Ho Yin Ng and Xiao Hu

This paper attempts to explore the interactions among mandarin music fan communities by investigating how fans interact with their idol accounts and what they discuss on different social media platforms in Chinese social media platforms, Sina Weibo and Baidu Tieba. The research will be discussed in connection with three representable and popular singers chosen from three main regions in Mandarin music industry: Feng Wang (China mainland), Eason Chan (Hong Kong) and Jay Chou (Taiwan). Significant distinctions can be hence observed across singers and communities in the two social media platforms. The findings can improve our understanding on the behaviours of Mandarin music fans on the most popular social media platforms in China.

Tuesday July 28, 2015 14:46 - 16:15
(7th Floor) Room TRS1-109 (Ted Rogers School of Management) 55 Dundas St West, Toronto, ON M5G 2C3

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