smsociety15

Author: Marilia Pereira

This research aims to study ethos on Facebook proposing for that a typology for some of the circulationg ethos in this social network, understood in this paper as a “discursive Institution” as argue Maingueneau (1997). For the first time, we approach the unethical ethos, observed in the circulation of the New Terms and Policies of Facebook’s use, valid from January 1st 2015. With this fourth kind of ethos, we also start a discussion about privacy negotiation between Facebook and its users, considering if the device tries to manage their profile in a double unethical way in order to improve the target advertising with the excuse of improving the experience.