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Wednesday, July 29 • 15:16 - 16:45
! "Get Off My Internets: The Audience Commodity and the Mommy Blog Backlash"

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Author: Andrea Hunter

This article uses Dallas Smythe’s (1977; 1981) conception of the audience commodity, as well as more recent conceptions of the prosumer commodity (Fuchs 2012a, b; 2011), to examine the role of audiences in mommy blogging. The popularity of mommy blogging has rested on the idea that these blogs are publishing honest and intimate account of women’s lives. However, this paper argues that the move towards monetizing these blogs and the commodification of the audience is contributing to an online backlash. Using the site Get Off My Internets (GOMI) as a case study, this paper examines how blog readers are attuned to the fact that they are being commodified through these blogs, and are resistant to this move. At the same time, while GOMI exists as a place to critique what contributors see as the false sense of community and intimacy that mommy blogs are creating, they are in fact creating their own community that at times is a source of validation and mutual support for participants.

avatar for Andrea Hunter

Andrea Hunter

Assistant Professor, Concorda University

Wednesday July 29, 2015 15:16 - 16:45 EDT
(8th Floor) TRS 2-166 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

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