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Wednesday, July 29 • 09:31 - 10:30
! "#vote4me: the impact of Twitter on municipal campaign success"

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Author: Douglas Hagar

This study analyzes the impact of Twitter use on electoral performance in the 2014 Ontario municipal elections. An analysis of the extent of Twitter use as well as the type of election-related tweets is also presented. It was found that the content of election-related tweets contained minimal discussion of electoral issues, consisting primarily of candidate campaign updates and messages of support from voters. Hashtag discussions follow a similar trend. Despite the shallow depth of discussion, this research suggests that the use of Twitter can have a positive impact on electoral performance for municipal candidates.


Wednesday July 29, 2015 09:31 - 10:30
(9th Floor) TRS 3-176 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

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