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Tuesday, July 28 • 14:46 - 16:15
"Visual Social Media and Disasters: Instagram use During Hurricane Sandy"

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Authors: Dhiraj Murthy, Alexander Gross and Marisa McGarry

Social media platforms such as Twitter and Instagram are fast, free, and multicast, attributes that make them particularly for crisis communication. This is a study of Instagram images posted by users to the site Instagram during the 2012 Hurricane Sandy that hit the East Coast. Our sample consists of a two-week timeline surrounding the day of US landfall. We collected 11,964 Instagram images that were embedded into tweets during this time and coded them by hand. We found that images of Sandy’s destruction to the built and natural environment were the most frequent. However, when studied day-by-day, categories, such as food, storm gear, or humor become most frequent. In this way, Instagram images follow phases of the storm from before to after US landfall.

avatar for Dr. Dhiraj Murthy

Dr. Dhiraj Murthy

Reader of Sociology, Goldsmiths, University of London
Dhiraj Murthy’s current research explores social media, virtual organizations, digital ethnography, and big data quantitative analysis. His work on social networking technologies in virtual breeding grounds was funded by the National Science Foundation, Office of CyberInfrastructure... Read More →

Tuesday July 28, 2015 14:46 - 16:15
(9th Floor) TRS 3-176 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

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