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Tuesday, July 28 • 10:31 - 12:00
"The next best thing? Managing impressions on Tinder"

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Author: Janelle Ward

The desire to connect with other people for romantic or intimate purposes is an age-old activity. Mobile dating applications have exploded in popularity in recent years. As these applications become mainstream, so does the urgency to re-explore the issue of virtual self-presentation: how men and women present themselves to potential partners. The matchmaking mobile app Tinder has 50 million global users and 1.5 million users in the Netherlands as of October 2014. This paper presents the results of 20 semi-structured interviews with Tinder users in the Netherlands.

avatar for Janelle Ward

Janelle Ward

Researcher, Erasmus University

Tuesday July 28, 2015 10:31 - 12:00
(8th Floor) TRS 2-166 (Ted Rogers School of Management) 55 Dundas Street West, Toronto, ON M5G 2C3

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